Bishwaroop Chakraborty

About Bishwaroop Chakraborty

With a focus on strategic marketing for enterprise customers, my role at Tata Communications harnesses integrated campaigns and Account Based engagements to drive demand generation. Our team\'s efforts have successfully created significant market opportunities across cloud, security, customer experience, and network infrastructure sectors.Leading a dedicated team, we excel in activating marketing strategies that deeply resonate with enterprise customers, resulting in substantial pipeline growth and enhanced digital engagement. Our commitment to innovation and market success is reflected in the strong performance metrics and the collaborative culture we foster.

Experience

1. Deputy General Manager Marketing

   Tata Communications

   Aug 2022 — Present · New Delhi, IN

   Drive high-impact marketing and thought leadership programs to drive growth across key focus areas including Customer Experience, AI & Cloud, Cybersecurity, and Next-Gen Connectivity in India.Lead a team of field marketers, deploying ATL/BTL strategies, including digital demand generation, events, and ABM to boost the sales funnel and closure rates.Align cross-functional teams (Sales, Product, Large Deal Support, Bid) on revenue-driven marketing initiatives, consistently earning leadership\'s trust through measurable impact driven programs. Achieved a 30% YoY increase in the marketing funnel and a 15% rise in sales closures through targeted, innovative campaigns and strategic collaboration.

Education

• Delhi University

  Bachelor of Arts (B.A.), English Literature (British and Commonwealth)

  2004 — 2007

• EMPI Business School, New Delhi

  Master of Business Administration (MBA), International Business

  2008 — 2010

• Indian Institute of Technology, Delhi

  Management Program SIDMBA-DMS, Strategy and Strategic Innovation, Digital Marketing and Business Analytics

Skills

• Public Relations
• Business Strategy
• Brand Management
• Integrated Marketing
• Marketing Strategy
• Strategy
• Crm
• International Relations
• Sales
• New Business Development
• Strategic Planning
• Management
• Product Marketing
• Market Research
• International Marketing
• Leadership
• Team Management
• Marketing Communications
• Business Development
• Digital Marketing
• Marketing
• Corporate Communications
• Corporate Development
• Event Management
• Key Account Management