Bishwajit Medhi
Digital Marketing Specialist | Driving Growth through Data-Driven Strategies & Innovative Campaigns | Growth Marketer | Performance Marketing | Brand Building | SEO |
- Role
- Digital Marketing Manager at Borgos Technologies
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Bishwajit Medhi
With over a decade of experience in digital marketing and brand communication, I am a…
Experience
Digital Marketing Manager
Sep 2018 — Present
Seasoned performance marketing leader overseeing digital strategy and execution across Meta, Google, and LinkedIn Ads, with a proven track record of driving full-funnel growth, ROI, and pipeline contribution.Key Highlights- Achieved 3:1 ROAS for a D2C brand through full-funnel campaigns across Google and Meta- Increased direct bookings by 18.6% via targeted Google Display and CRO-led A/B testing- Grew qualified leads by 25% in one month through Meta Lead Ads and segmentation.Core Responsibilities- Owned and managed ₹1Cr+ monthly digital budgets, optimizing spend across platforms for acquisition efficiency- Led paid media campaigns, audience segmentation, and funnel optimization for clients in hospitality, real estate, D2C, and education- Oversaw analytics and reporting using GA4, GTM, Looker Studio, and performance dashboards- Directed creative production, content strategy, and ad testing to scale campaigns across Meta, Google, YouTube, and LinkedIn- Collaborated cross-functionally with content, design, and sales to align messaging and drive revenue- Managed client accounts, campaign strategy, and upsell planning—resulting in improved retention and recurring revenue- Recruited and led a high-performing digital marketing team using agile tools like Trello and Asana.
Education
Bishop Cotton Boys' School
ISC, Commerce
2007 — 2009
Jain (Deemed-to-be University)
Master of Business Administration (MBA), Marketing/Marketing Management, General
Christ University, Bangalore
Bachelor of Business Management (BBM), Marketing/Marketing Management, General
Goethals Memorial School
ICSE, Commerce
1999 — 2007
Skills
- Wordpress
- SEO
- Windows
- Marketing
- Telecommunications
- Search Engine Optimization (SEO)
- Magento
- Digital Media
- Microsoft Office
- Outlook
- Marketing Communications
- Customer Satisfaction
- Management
- Recruiting
- Pay Per Click (Ppc)
- People Management
- Teamwork
- Business Development
- Marketing Strategy
- Team Management
- Digital Marketing
- Advertising
- Customer Service
- Market Research
- Webtrends Analytics
- Communication
- Google Analytics
- Crm
- Microsoft Excel
- Event Management
- Digital Strategy
- Search Engine Marketing (Sem)
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