Francisco

About Francisco

Helping Service-Based Businesses Funnel Their Growth with Strategy, Automation & DataI’m passionate about helping service-based businesses turn marketing from a guessing game into a predictable growth engine. With over 10 years in digital marketing, I specialize in multi-channel strategies, automation, and data-driven systems that deliver measurable results—without wasting time or budget.In 2020, I founded Localish Marketing to support growing businesses that need cohesive marketing but lack the internal team to execute it. My approach aligns marketing with your business goals, eliminates inefficiencies, and builds streamlined funnels that drive growth simply and effectively.Client Wins:Telecommunications Brand: Restructured a struggling Google Ads funnel and sharpened audience targeting, boosting ROI from breakeven to 5X.Health & Wellness Business: Overhauled the client journey with automation and a streamlined funnel, lifting retention from 40% to 70%(a 30% increase).How I Can Help You:My Gaps-to-Growth Marketing Audit is a deep dive into your current strategy—pinpointing what’s working, what’s not, and where your biggest growth opportunities lie. From there, we’ll craft a clear, data-backed plan to funnel your growth efficiently.Beyond the Gaps-to-Growth Marketing Audit, I offer tailored consulting services to implement the strategies we uncover—ensuring your marketing plan is seamlessly executed and optimized, driving measurable growth.Ready to stop juggling disconnected marketing efforts and start seeing real results? Let’s connect!

Experience

1. Owner

   Localish Marketing

   Jun 2020 — Present · US

   Fractional CMO – Lead multi-channel marketing strategy and automation projects for up to 7 service-based clients ($3M–$10M revenue), helping them streamline internal operations and optimize based on data-driven analysis. Gaps-to-Growth Marketing Audit – Developed and implemented a proprietary audit process to identify marketing inefficiencies, optimize funnels, and create data-driven roadmaps for scalable growth. Customer Journey & Automation Revamp – Transformed healthcare provider’s fragmented marketing by automating lead nurture, improving retention by 30%, and increasing conversions with a strategic client journey and CRM enhancements. Successful Brand Awareness Overhaul – Revamped a mobile repair company\'s underperforming advertising campaigns, enhanced website with AI lead generation & web chat, identified customer journey, and restructured the funnel, driving a 5X return on ad spend. Content & Thought Leadership – Develop educational content and training modules to help business owners understand and implement data-driven marketing strategies for long-term success.

Education

• Queens University of Charlotte

  Bachelor’s Degree, Marketing

  2005 — 2007

• University of North Carolina at Charlotte

  Master of Business Administration (M.B.A.), Marketing Analytics

  2013 — 2015