Bishal Das

Senior Performance Marketing Specialist (Search) @Cendyn

Gurugram, IN

Industry: Hospitality Skills & Qualifications: 1. Expertise in SA360 with hands-on experience managing large-scale search campaigns. Strong understanding of Google Ads, Bing Ads, Campaign Manager 360, and TapReports for reporting and analysis. Proficiency in data analysis and performance tracking, with the ability to translate insights into actionable strategies. Excellent communication and leadership skills to train and mentor buyers while working cross-functionally with teams.Key Responsibilities: 1. Monitor and manage search campaigns in SA360 for hospitality clients to improve revenue while maintaining a healthy ROAS aligned with industry standards. Conduct bid strategy optimizations, budget pacing, audience targeting, and keyword management to enhance performance. Analyze real-time floodlight data in Campaign Manager 360 to identify performance trends and adjust strategies accordingly. Leverage Google Ads and Bing Ads to fine-tune campaigns and maximize cross-channel effectiveness. Implement A/B testing on ad copies, landing pages, and bid strategies to continuously improve conversion rates. Use TapReports for data visualization and share actionable insights during internal and client meetings. Track key performance metrics (CTR, CPC, ROAS, Conversion Rate, etc.) and provide strategic recommendations to improve campaign efficiency. Provide guidance and training to junior buyers, helping them enhance their marketing strategies for maximum return. Conduct workshops and knowledge-sharing sessions on best practices, industry trends, and new platform features. Assist buyers in troubleshooting issues, campaign optimizations, and strategic planning for their assigned accounts. Work closely with account managers, planners, and team leads to ensure seamless communication and execution of campaign strategies.

Barrackpore Rastraguru Surendranath College

Bachelor of Commerce (B.Com.), Marketing specialization