Bishal Yadav
LifeCycle Marketing | Product | Growth
- Role
- Lifecycle Marketing Specialist at Zynga
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Bishal Yadav
5+- I’m a Lifecycle Marketing Specialist with over 5 years of experience helping digital products grow by driving long-term user engagement and value. My work focuses on the full customer journey, from onboarding and activation to retention, re-engagement, and loyalty, with an emphasis on using behavioral insights, experimentation, and funnel data to improve every stage.I collaborate closely with product, engineering, analytics, and design teams to shape lifecycle strategies that are not just creative, but measurable. A big part of my role is translating user behavior into clear roadmaps, then turning those roadmaps into incremental, measurable results. Whether it\'s driving better retention, improving conversion funnels, or increasing LTV, I aim for work that’s both thoughtful and scalable.I’ve led lifecycle and growth initiatives across gaming, fintech, and subscription-based products, focused on driving measurable business growth through strategies that balance quick wins with intentional, sustainable impact. What keeps me stoked is the ongoing challenge of aligning user experience with business outcomes in ways that feel both organic and meaningful.
Experience
Lifecycle Marketing Specialist
Nov 2021 — Present · Bengaluru, IN
Education
Laboratory Higher Secondary School, Kathmandu
Isc
2011 — 2013
Visvesvaraya Technological University
Bachelor of Engineering - BE
2013 — 2017
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