Birgit Amelung
Co-founder @The Her Klub
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WORK HISTORY
Co-founder @The Her Klub
CONNECT TO GROW: The HER KLUB is an inspirational platform for personal and professional growth and and a network for women. With 35k+ members, we aim to give impulses and everyday tools for personal development, sustainable connection and equality through curated IRL and community powered digital events, panels, masterclasses and campaigns. We\'ve partnered with brands such as Amano Group, comma, Doctolib, Iris von Arnim, Laurél, Mercedes-Benz, My little Box Paris, Peek & Cloppenburg, Triumph, Venya, Viu Eyewear and many more.
EDUCATION
imu Augsburg
Integrale Organisationsentwicklung
Maastricht University
Summer School, Economics
AMD Akademie Mode & Design
Diplom, Journalism / Media Communications
Deutsche Journalistenschule
Berufsbegleitend (Volontariat ProSieben Sat.1 Media AG), Kommunikation, Journalismus und verbundene Programme
SKILLS
ABOUT BIRGIT AMELUNG
Bridging strategic vision, creative force & (employer)brand building expertise, I\'m passionate about co-exploring the future of work & business together with my team and clients. I\'m an award-winning creative director (creating & executing global campaigns for many years), organisational developer and business consultant with an entrepreneurial background supporting brand & business growth through intelligent strategy, design & brand experiences. For 5+ years I work in the field of employer branding where I dive deep into core values & culture and translate EVPs intro creative strategies, campaigns and activations. I am a certified facilitator of the Lego® Serious Play® method and integral organisational developer by the renowned IMU Augsburg. As a typical Neo-Generalist I\'m a professional chameleon: Curious, adventurous and constantly reinventing myself by exploring different fields and bringing them together. With my company AWAKE we\'re closing the gap between strategy, creative thinking and organisational development. My background: With over 15 years of experience from in-house positions at ProSiebenSat.1 Media to building and running my own successful advertising agency and production in my 20ties, I\'ve developed creative strategies and campaigns for leading global brands such as Audi, Deutsche Telekom, Escada, L’Oréal, Mercedes-Benz, Tom Tailor, Triumph, Zalando & more. As an award-winning former creative director and copywriter, I\'m an expert in serving ideas for state-of-the art storytelling. In addition, I am initiator and founder of The HER KLUB, an inspirational platform and network for women with members in Germany. Our misson: CONNECT TO GROW, with the aim is to give everyday tools for inner growth, sustainable connection and visibility through curated IRL and digital events, panels and female-community powered campaigns. Our Podcast \'CONNECT TO GROW’ is serving snackable content and tools for personal development, career and networking. I am also Co-Founder of Art Perspectives, a new modern-culture platform presenting female artists with the aim to encourage the dialogue between art and contemporary topics. Our accompanying publication ‚Women in Art’ in Capital Magazine won the GERMAN DESIGN AWARD 2020 and 2021.
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