Birgit Rakow
Global Product Marketing Manager or Integration & Digital Solutions @KARL STORZ
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WORK HISTORY
Global Product Marketing Manager or Integration & Digital Solutions @KARL STORZ
Berlin, DE
Lead global lifecycle marketing and portfolio strategy for imaging, digital surgery and OR integration technologies within an international MedTech environment.Responsible for translating complex clinical technologies into market positioning, value propositions and international go-to-market strategies supporting global commercial teams.Key focus areas include:• Global portfolio strategy ownership and lifecycle management• Strategic New Product Introduction (NPI) leadership• Multi-market go-to-market alignment and launch excellence• Value proposition and segment positioning development• Competitive intelligence and long-range planning• Cross-functional collaboration across R&D, Regulatory, Sales and Operations• Post-launch performance monitoring and commercial optimization
EDUCATION
Hochschule Fresenius
Master of Arts - MA, Media and Communication Management
ABOUT BIRGIT RAKOW
International marketing professional with extensive experience in global MedTech environments, specializing in strategic and product marketing for complex clinical technologies.My work focuses on translating advanced healthcare technologies into clear market positioning, compelling value propositions and successful international go-to-market strategies that support sustainable commercial growth.I bring broad experience across the full product lifecycle — from portfolio strategy and market development to global product launches and post-launch optimization. Throughout my career, I have worked closely with cross-functional teams across R&D, regulatory, clinical and commercial organizations to successfully bring innovative technologies to market.Operating within global matrix organizations, I regularly collaborate with international stakeholders across Europe, Asia-Pacific, Australia/New Zealand and Latin America, navigating diverse healthcare markets and regulatory environments.Key areas of expertise include:• Global product marketing & portfolio strategy• International go-to-market leadership• Market development and commercialization• Value proposition and positioning strategy• Competitive intelligence and long-range planning• Cross-functional collaboration across R&D, regulatory and commercial teamsI am particularly passionate about the intersection of healthcare innovation, strategic marketing and international collaboration that enables advanced medical technologies to create meaningful impact for clinicians and patients and enjoy working in international marketing environments and collaborating across global markets.
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