Birender S.

About Birender S.

Hello | Hallo | Bonjour | Ciao | Hallo | ПриветI turn health content into revenue engines I’m a Publisher & Monetization Marketer with 4+ years of experience scaling health & wellness platforms through SEO, affiliate marketing, and performance-driven content strategies-currently at Forbes Health. What I bring to the table:+34% YoY revenue growth through multi-channel monetization +60% affiliate revenue increase via partnerships with leading HealthTech brands +130% growth in organic monetization through SEO + search intent strategy +27% CTR |+22% conversions via CRO, A/B testing & funnel optimization Managed 3,500+ articles/year across 450+ health brands My toolkit:SEO (SEMrush)| Affiliate (Impact, Skimlinks, ShareASale)| WordPress | CRO | Performance Marketing I work at the intersection of:Growth Marketing × Content Strategy × Revenue MonetizationWhat makes me different? I don’t just drive traffic- I convert it into measurable revenue I don’t just publish content- I build scalable growth systems I understand health content = trust + compliance + performance🤝 Collaborating across SEO, Editorial, Product, and Commercial teams to turn insights into growth Now aiming for: Marketing Lead / Growth Lead roles in Health Marketing & Content Monetization Open to global opportunities (EU | UK | DACH | Nordics) If you\'re building something impactful in health- let’s connect

Experience

1. Senior Associate Publisher - Monetization

   Forbes Advisor

   Aug 2023 — Present · Mumbai, IN

   Senior Associate - Publisher Monetization | Forbes HealthDelivered +34% YoY revenue growth by leading digital monetization strategy across affiliate marketing, performance marketing, display advertising, and sponsored content for Forbes Health.Scaled affiliate revenue by 60% by managing partnerships and optimizing campaigns with Impact, Skimlinks, and ShareASale, driving higher referral traffic and revenue.Improved CTR by 27% and conversion rate by 25% through A/B testing, conversion rate optimization (CRO), landing page optimization, and funnel analysis.Achieved +130% growth in organic monetization by executing SEO strategies using SEMrush, including keyword research, search intent mapping, and commercial content optimization.Managed 3,500+ articles annually on WordPress CMS, maintaining 95%+ editorial accuracy, strong on-page SEO, and consistent publishing timelines.Reduced campaign and monetization implementation time by 40% by streamlining workflows across marketing, SEO, editorial, and analytics teams.Led content strategy across 450+ health brands and wellness topics, aligning content marketing initiatives with revenue, acquisition, and engagement goals.Tracked and optimized core KPIs (CTR, conversion rate, organic traffic, affiliate revenue, ROI) using SEMrush and internal reporting systems, enabling data-driven growth decisions.Executed integrated B2C and B2B growth campaigns across global markets, improving user acquisition, engagement, and monetization performance.Strengthened brand partnerships with companies including LetsGetChecked, Ro, Flo, Zocdoc, PlushCare, Cerebral, Vida Health, BetterHelp, HelloFresh, and Nurx, driving sustained affiliate and performance marketing growth.

Education

• JECRC University

  Bachelor of Technology - BTech, Mechanical Engineering Related Technologies/Technicians

  2015 — 2019

• Navy Children School

  Senior Secondary High School, PCM with Comp Sci

  2013 — 2014