Biren Shah

CEO @Market Foresight

Market Foresight is a full-service marketing research and consulting company, specializing in marketing and sales analytics and consumer/shopper insights. We combine our operational excellence with deep domain expertise in the consumer goods and healthcare industries.Our mission is to be an integral research partner for our clients, using robust analysis and strategic thinking to drive smart decisions leading to profitable growth.Since our inception in 2006, our focus has been on driving smart decisions through insightful analyses and recommendations. We use our proven methods and apply proprietary frameworks to better understand consumers, shoppers and other customer groups.Our rich experience in various global markets combined with several years’ client-side experience helps guide our research thinking and design.Our core capabilities fall under the following practice areas:• New Product Development• Brand Health Evaluation• Shopper Insights• Marketing and Sales Effectiveness ModelingOur engagements have covered a variety of areas, including concept/product testing, opportunity sizing/volumetrics, pricing, claims evaluation, copy testing, packaging, attitude & usage studies, brand evaluation/tracking, white space exploration, consumer segmentation, consumer/trade promotion analysis, shopper program evaluation, shopper decision-making, marketing mix analysis, portfolio optimization. Based on our clients’ needs, engagements are taken on a project, hourly or retained basis.