Birdy Santana
Operations Director | Expertise in Business Strategy & Process Improvement | Focused on Team Leadership & Employee Development | Proven Change Management Leader
- Role
- Director, Retail Operations at Rowan
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Birdy Santana
With over five years of experience as Director of Retail Operations at The Estée Lauder Companies, I lead operational strategies across 400+ freestanding stores, focusing on sales, service, inventory management, and communication. My work emphasizes strategic planning, resource optimization, and process enhancement to ensure seamless business operations and impactful customer and employee experiences. By fostering collaboration across leadership teams and IT partners, I contribute to change management initiatives that drive measurable improvements in productivity and operational efficiency. Committed to empowering teams, I prioritize leadership development and employee growth, creating environments that support shared success and continuous improvement.
Experience
Director, Retail Operations
Aug 2025 — Present · New York, NY, US
Lead operations for Rowan’s retail studios, driving efficiency, compliance, and an elevated customer experience. Manage cross-functional communications to ensure alignment and execution, while partnering with executive leadership to strengthen field operations, training, and performance. Maintain a strong studio presence to reinforce standards, streamline processes, and scale growth.
Education
Baruch College
Bachelors
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