Birdie Roberta Petersen
Merchandising Leader --> Transforming merchandising through innovation & top-tier leadership --> Driving growth with consumer-centric strategies & insights.
- Role
- New Product Development Leader at Ann Sacks Tile & Stone
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Birdie Roberta Petersen
As a creative and analytical merchandising leader in Apparel, Accessories, and Footwear, I excel at crafting product strategies that enhance both in-store and online customer experiences. My passion for elevating product success and brand recognition drives me to leverage deep market insights and data-driven solutions, boosting sales growth and meeting financial goals. I inspire my teams to blend creativity with insights, enhancing customer engagement through strategic marketing and effective product presentation. I\'m also a strong advocate for sustainability and quality, always prioritizing materials that benefit both people and the environment. AREAS I EXCEL: ⇨ STRATEGIC LEADERSHIP: Led teams to develop and execute merchandising strategies that surpassed financial targets and drove business success.⇨ FINANCIAL ACUMEN: Expertly managed financial aspects of merchandising, significantly reducing costs and boosting profit margins through strategic pricing.⇨ MARKET TREND ANALYSIS & EXECUTION: Proficient in market trend identification and launching new products that boost brand growth and align with consumer demands.⇨ DATA-DRIVEN DECISION MAKING: Skilled in using analytics tools like Power BI to enhance decision-making and product performance.⇨ CROSS-FUNCTIONAL COLLABORATION: Extensive experience aligning product strategies with cross-functional teams, enhancing teamwork and company-wide sustainability initiatives.⇨ CUSTOMER-CENTRIC FOCUS: Proven aptitude for customer-first strategies, boosting engagement and retention through tailored marketing and merchandising. LET’S CONNECT: I welcome the opportunity to discuss how my expertise can benefit your organization. Please contact me at: r••••••••@gmail.com
Experience
New Product Development Leader
Mar 2026 — Present · Portland, OR, US
Education
San Francisco State University
Bachelor's degree
Portland Community College
Broker Pre-License Education
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