Birdie Jackson

Experience

1. Digital Marketing Manager

   Kleinfeld Bridal

   Aug 2023 — Present · New York, NY, US

   Heading email strategy from brief to deployment for the Kleinfeld Bridal parent brand in an effort to drive higher conversion of warm leads, build brand awareness, and reposition the brand as the expert in bridal trend forecasting - Manage copywriting and creative direction for all email + SMS marketing - Create email templates within Canva for ongoing email communication to lower creative spend - Managing designer partnerships with our in-house marketing team to create cohesive collateral for upcoming designer trunk shows and promotions- Accountable for providing a marketing POV on all site product launches to increase the development of a more frictionless conversion experience. Also, QA all site product launches- Helped manage the co-branded launch of Kleinfeld Bridal’s first-ever resell brand, Kleinfeld Again with multi-channel promotion and an in-store media event- Lead and managed the build of a cross-functional process to create shorter lead times on PDP launches on the Kleinfeld site- Write + build all SOPs for digital tasks in an internal database- Builds out documentation and onboarding work for incoming interns and contractors, train them on processes and maintain their work in a Notion and Airtable - Built and maintain internal dashboards to streamline communication and update workflows across teams- Created a daily report to track site conversion by using internal data with GA4 analytics

Education

• The University of Georgia

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

• Grady College of Journalism and Mass Communication, University of Georgia

  Public Relations, Public Relations, Advertising, and Applied Communication

  2017 — 2019