Biran Kosker
Marketing Analyst | Data Analyst | Quality Analyst | Web & Mobile Applications Tester
- Role
- Data Analyst at Target
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Biran Kosker
Data Analyst with over 3 years of experience transforming marketing, customer, and healthcare data into actionable insights that drive business growth. I specialize in SQL-based analytics, A/B testing, and dashboard development to help teams make smarter, data-driven decisions.At Target, I design and analyze omni-channel marketing campaigns, leveraging Tableau, Power BI, and Adobe Campaign, to optimize engagement and ROI. Previously at Walgreens, I enhanced digital pharmacy operations through data integration and workflow analytics, improving efficiency and customer experience.I hold a Master’s degree in Marketing Analytics and Strategy from Fairfield University, where I developed advanced skills in data science, statistical modeling, and marketing strategy. My background bridges technical and business perspectives, enabling me to connect data insights to meaningful outcomes.With expertise across campaign optimization, performance tracking, and lifecycle segmentation, I’m passionate about building scalable data solutions that enhance retention, digital performance, and ROI.
Experience
Data Analyst
Jan 2024 — Present
Designed and executed multi-channel campaigns (Facebook Ads, email, SMS), driving engagement for major retail events (Black Friday, Cyber Monday, Back to School). Built real-time dashboards in Tableau / Power BI used by 10+ stakeholders to monitor CTR, conversions, and ROI, improving decision-making speed by 10%. Conducted customer segmentation and A/B testing, increasing campaign personalization and boosting promotional response rates. Analyzed SQL-based purchase histories and campaign attribution, uncovering insights that led to a 10% uplift in ROI. Evaluated the impact of Target Circle & RedPerks loyalty programs, identifying incremental sales lift and retention drivers. Partnered with cross-functional e-commerce, loyalty, and marketing teams to align campaigns with data-driven strategies.
Education
Fairfield University
Master of Science - MS, Marketing Analytics and Strategy
Bahcesehir University
Bachelor's degree, Engineering/Industrial Management
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