Bianca Pinheiro
Head of Design @Sms Digital
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WORK HISTORY
Head of Design @Sms Digital
Düsseldorf, DE
Visionary Leader: Championing a collaborative global team, forging a unified vision for consumer experience, and inspiring a culture of creativity and innovation.• Financial Stewardship: Ensuring adherence to budgets, meeting product and consumer targets, and identifying business opportunities for growth.• Consumer-Centric Focus: Interacting directly with consumers, understanding their needs, and advocating for product value and usability.• Process Optimization: Structuring and evolving Product Design processes, driving data-driven mindsets, and promoting productivity and results-oriented goals.• Technical Excellence: Providing disciplined and technical leadership, setting performance metrics, and guiding career development for design professionals.• Sales Enablement: Supporting sales cycles, managing design products, and enhancing product outcomes through strategic resource planning.
EDUCATION
Amsterdam University of Applied Sciences
Bachelor of Applied Science (B.A.Sc.), Fashion/Apparel Design
Universidade Presbiteriana Mackenzie
Bachelor's degree, Industrial and Product Design
ESPM Escola Superior de Propaganda e Marketing
MBA, Gestão Estratégica em UX Design
ABOUT BIANCA PINHEIRO
I’m a Product Designer, currently coordinating SMS\' global design team working on industrial digital solutions. I’ve been working as UX Designer and Strategist in high-growth tech companies since 2018, pursuing the chance to bring products to a whole new level of experience for users and valuable outcomes in business through Design, as well as share and qualify younger designers with my background on a daily basis. My career was built mainly in my homeland, Brazil. But I’ve also studied and worked abroad in the Netherlands and India, experiences which elevated my communication, cultural and language skills. Finally, as part of the LGBTQ+ community, I’m engaged to make the world a better place for all people and truly believe in Design as a strong tool of social transformation.
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