Bipasha S.

About Bipasha S.

I turn ideas into stories that connect and strategies that convert. Currently working as a Content Specialist at Coderlly, where I craft and scale content that builds brand voice, drives engagement, and actually gets people to care.Before this, I spent over a year developing high-performing educational content for Smartkeeda, creating 500+ questions, blogs, and mock tests that helped thousands of aspirants prep smarter. That’s where I learned how to simplify complex stuff without dumbing it down (a skill I carry into every project now)My work sits at the intersection of content, communication, and creativity, from writing and editing to ideating campaigns, building SEO strategies, and managing tone across platforms.I love words, but what really excites me is using them to move people (and numbers, of course!)

Experience

1. Content Writer and Developer

   Smartkeeda

   Oct 2024 — Present · Agra, IN

   Developed a bank of 500+ high-stakes English questions (RCs, Cloze Tests, Grammar) for major banking exams (SBI PO, IBPS PO), directly contributing to the company\'s test-prep product offerings.Wrote and optimized 30+ educational blog posts on English language strategies, improving organic traffic for key search terms by an estimated 25%.Collaborated with Subject Matter Experts (SMEs) to ensure 100% accuracy and syllabus alignment, reducing editing time by 35%.Designed and structured mock tests that mirrored real-time exam difficulty, leading to positive user feedback and increased student engagement.

Education

• M.O.P. Vaishnav College for Women (Autonomous)

  Master's of Science, Food Science and Technology

• Institute for Excellence in Higher Education(IEHE),Bhopal(Autonomous)

  Bachelor's of Science, Chemistry