Bipasha Chowdhury
Growth@Vedantu in BU | Scaling 0-1 Journey | AI Generalist | Driving Revenue-Generating Campaigns | Driving User Engagement, Growth Initiatives
- Role
- Growth Manager at Vedantu
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Bipasha Chowdhury
I am a Growth Manager at Vedantu, driving the 0→1 journey of YouTube business and revenue…
Experience
Growth Manager
May 2025 — Present · Bengaluru, IN
Currently leading 0→1 growth at Vedantu (K10 Category) — launching new products, optimizing funnels, and running fast-paced experiments for scale and sustainability. In just 60 days, delivered impact across multiple fronts:🧪 Product GTM & Early Traction• Launched 2 offerings for Grades 8–10, tailored to parent-student needs• Reached students in pilot via webinars, counselor outreach & organic channels• Boosted webinar registrations by 22% through sharper hooks & retargeting Landing Pages & Organic Growth• Conceptualized & executed 2 high-converting LPs for K10• Drove 1300+ organic leads in 3 days during launch• Achieved 35% CVR uplift in a month via iterative testing & content revamp CRM-Led Revival Campaign• Executed “Back to School” CRM sprint with ₹0.84 CPL & 3% conversions in 72 hrs• Targeted dormant leads using precision segmentation + value-led messaging Funnel Optimization & Experimentation• Improved webinar→call conversion by 18% via funnel interventions + nudges• Closed the loop with Academic Counselors to better map parent pain-points Lead Quality & NPS Ownership• Rolled out a lead scoring framework — sustaining 7+ average lead score• Built & managed end-to-end NPS system — from feedback capture to CX actions Ops & Cross-Functional Execution• Own backend ops across full campaign cycle — from launch to conversion• Collaborate with Product, Sales, Marketing & CX for rapid GTM Dashboards & Reporting• Built real-time Tableau dashboards for KPIs — leads, CVR, NPS, drop-offs• Share weekly insights to drive decision-making across teams
Education
Globsyn Business School
Master's degree
2019 — 2021
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