Bipasa Das
Digital Marketing Consultant | Brand Strategist | Data Analysis | Strategic Budget Management | Performance Marketing | Data-Driven Marketing
- Role
- Senior Marketing Specialist at NK Realtors
- Location
- Kolkata, IN
- LinkedIn followers
- 500 followers
About Bipasa Das
Marketing Professional with over 4 years of experience specializing in real estate marketing and adept at driving impactful 360-degree marketing campaigns. Specialized in integrating digital and outdoor media strategies, have successfully executed high-budget marketing initiatives delivered measurable results. Proven ability to boost lead generation and achieve project targets through innovative marketing strategies. Highlights:• Progressed from a Digital Marketing Executive role in real estate to managing and executing full-fledged 360-degree marketing campaigns as a Senior Specialist in Marketing across outdoor (hoardings, newspaper ads) and digital media.• Oversaw marketing for 6 diverse real estate projects, blending outdoor and digital strategies to maximize visibility and lead generation. • Strategically handled marketing budgets of up to ₹1 crore, optimizing resource allocation to maximize ROI.• Skilled in utilizing Salesforce for lead management, tracking campaign performance.• Proficient in analyzing campaign data to refine strategies and improve performance, ensuring daily monitoring for optimal outcomes.• Collaborating with multiple digital agencies to craft high-performing campaigns while maintaining brand consistency across platforms.• Created engaging content for landing pages, campaign creatives, and promotional materials to effectively drive audience engagement.• Combined digital and traditional media for holistic campaigns, ensuring seamless integration and alignment with business objectives.• Adept in tools like Google Ads, Facebook Ads Manager, and campaign tracking dashboards to measure KPIs and adjust strategies for optimal results.Now seeking opportunities apply my expertise in crafting impactful marketing strategies, leveraging data-driven insights, and delivering exceptional results for organizations across diverse industries. Let’s connect.
Experience
Senior Marketing Specialist
Jun 2023 — Present · Kolkata, IN
Education
University of Calcutta
Bachelor of Arts - BA
University of Calcutta
Master's degree
2018 — 2020
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