Binoy Subba

Consultant - Growth and Strategy @Singer India Limited

Delhi, IN

As a Consultant – Growth Strategy at Singer India Limited, I lead initiatives focused on expanding market share in a highly commoditized and competitive category. Tasked with the goal of growing our market share, I designed and executed an aggressive, insight-led market capture plan tailored to both structural and behavioral nuances of the Indian retail landscape.My approach blends rigorous market research, strategic foresight, and agile execution:Multi-Phase Market Blueprint: Developed and implemented a phased strategy combining channel restructuring, price optimization, and portfolio rationalization—delivering immediate results while setting up scalable growth levers.Product & Positioning Strategy: Launched a feature-led product to stem margin erosion and reposition Singer as a differentiated value brand, countering category-wide commoditization.Channel Transformation: Rolled out a dual-channel strategy (Direct Dealer vs. Distributor) based on dealer capability, geography, and credit risk appetite—enabling deeper penetration and controlled expansion.Governance & SOPs: Established end-to-end channel SOPs covering appointment, onboarding, credit governance, and conflict resolution—ensuring predictability, compliance, and partner confidence.Digital Sales Governance: Instituted weekly rhythm and KPI digitization using low-code tools to improve accountability, visibility, and cross-functional alignment.CXO Advisory: Partnered with the leadership team to embed price guardrails and real-time monitoring mechanisms—mitigating channel price wars and margin instability.Loyalty & Influence Engine: Initiated a partner loyalty framework and a data-driven influencer outreach model to drive preference and retention across competitive markets.I combine data-driven strategy with field-tested execution to drive sustainable growth. Whether advising C-level stakeholders or designing territory-level programs, my work is rooted in one principle: Growth with Discipline.

Darjeeling Polytechnic Institute

Diploma, Computer Science and Technology

Indian Institute of Management Bangalore

PGDM, Business Administration and Management, General

West Bengal University of Technology, Kolkata

Bachelor of Technology (B.Tech.), Information Technology

Lewis English School

ICSE

Indian Institute of Management Bangalore

PGDM, Management