Binoy Subba

About Binoy Subba

Entrepreneur, business leader, and technology strategist focused on building scalable…

Experience

1. Consultant - Growth and Strategy

   Singer India Limited

   Oct 2024 — Present · Delhi, IN

   As a Consultant – Growth Strategy at Singer India Limited, I lead initiatives focused on expanding market share in a highly commoditized and competitive category. Tasked with the goal of growing our market share, I designed and executed an aggressive, insight-led market capture plan tailored to both structural and behavioral nuances of the Indian retail landscape.My approach blends rigorous market research, strategic foresight, and agile execution:Multi-Phase Market Blueprint: Developed and implemented a phased strategy combining channel restructuring, price optimization, and portfolio rationalization—delivering immediate results while setting up scalable growth levers.Product & Positioning Strategy: Launched a feature-led product to stem margin erosion and reposition Singer as a differentiated value brand, countering category-wide commoditization.Channel Transformation: Rolled out a dual-channel strategy (Direct Dealer vs. Distributor) based on dealer capability, geography, and credit risk appetite—enabling deeper penetration and controlled expansion.Governance & SOPs: Established end-to-end channel SOPs covering appointment, onboarding, credit governance, and conflict resolution—ensuring predictability, compliance, and partner confidence.Digital Sales Governance: Instituted weekly rhythm and KPI digitization using low-code tools to improve accountability, visibility, and cross-functional alignment.CXO Advisory: Partnered with the leadership team to embed price guardrails and real-time monitoring mechanisms—mitigating channel price wars and margin instability.Loyalty & Influence Engine: Initiated a partner loyalty framework and a data-driven influencer outreach model to drive preference and retention across competitive markets.I combine data-driven strategy with field-tested execution to drive sustainable growth. Whether advising C-level stakeholders or designing territory-level programs, my work is rooted in one principle: Growth with Discipline.

Education

• Darjeeling Polytechnic Institute

  Diploma, Computer Science and Technology

  2002 — 2005

• Indian Institute of Management Bangalore

  PGDM, Business Administration and Management, General

• West Bengal University of Technology, Kolkata

  Bachelor of Technology (B.Tech.), Information Technology

  2005 — 2008

• Lewis English School

  ICSE

  1990 — 2002

• Indian Institute of Management Bangalore

  PGDM, Management

  2012 — 2014