Binoy George

Retail Marketing Specialist @LIXIL

Bengaluru, KA, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2023 — Present

Retail Marketing Specialist @LIXIL

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IN

Lead operations for store enhancement, development, and branding across South India.• Manage vendor relations, optimizing operations and reducing supply chain costs.• Administer branding operations across India driving marketing campaigns that align with business goals.• Monitor ROI data, approve marketing materials, and collaborate on innovative approaches with cross- functional teams.Key Achievements:• Negotiated contracts to significantly reduce supply chain costs.• Delivered high-impact in-store experiences, increasing customer engagement

EDUCATION

2002 — 2004

Army Public School , Bangalore

12, Computer science

2004 — 2007

Immanuel Institute of Social Science

Bachelor of Business Administration - BBA

N/A

Great Learning

PG-DSM, Data science and Machine learning

1992 — 2002

Air force school

12, Computer science

2019 — 2021

Alliance University

Pursuing EPGDM

SKILLS

Launching New BrandsEvents CoordinationSpecial Events ProductionBusiness StrategyEvent PlanningBtl ActivationsNew Business DevelopmentEvent ManagementCorporate EventsBusiness DevelopmentTeam ManagementTeam Leadership

ABOUT BINOY GEORGE

A professional with over 12 years’ experience in marketing strategy, brand activation…

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