Binoy George
Marketing Enthusiast
- Role
- Retail Marketing Specialist at LIXIL
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Binoy George
A professional with over 12 years’ experience in marketing strategy, brand activation…
Experience
Retail Marketing Specialist
Mar 2023 — Present · IN
Lead operations for store enhancement, development, and branding across South India.• Manage vendor relations, optimizing operations and reducing supply chain costs.• Administer branding operations across India driving marketing campaigns that align with business goals.• Monitor ROI data, approve marketing materials, and collaborate on innovative approaches with cross- functional teams.Key Achievements:• Negotiated contracts to significantly reduce supply chain costs.• Delivered high-impact in-store experiences, increasing customer engagement
Education
Army Public School , Bangalore
12, Computer science
2002 — 2004
Immanuel Institute of Social Science
Bachelor of Business Administration - BBA
2004 — 2007
Great Learning
PG-DSM, Data science and Machine learning
Air force school
12, Computer science
1992 — 2002
Alliance University
Pursuing EPGDM
2019 — 2021
Skills
- Launching New Brands
- Events Coordination
- Special Events Production
- Business Strategy
- Event Planning
- Btl Activations
- New Business Development
- Event Management
- Corporate Events
- Business Development
- Team Management
- Team Leadership
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