Binoyeeta Das
Creative Designer | Orchestrating Design Masterpieces: Uniting Artistic Imagination and Strategic Innovation to Elevate Brand Identities
- Role
- Brand Communications Manager at The Bad Billy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Binoyeeta Das
A seasoned Graphic Designer with a diverse palette of experiences and a creative spirit…
Experience
Brand Communications Manager
Sep 2021 — Present
Being a \'Billy\' herself primarily responsible for ensuring that the products, services and product lines that fall under the brand are continually enhanced to resonate with the brand\'s value and vision.Key Roles-Lead the internal creative team of gen-z Developed brand identity, including setting, refining and communicating of style guides, guidelines, vision, mission and value propositionTranslated brand elements into plans and go-to-market strategies. Maintained brand integrity across all company marketing initiatives and communications and manage category performanceDrove creative direction and bridge aesthetic in accordance to brand governanceOversaw new and ongoing market and advertising activitiesDirected creative content, campaigns concept and copywritingDeveloped and executed all public relations communications for internal and external stakeholders and media actions on all channels, including offline, online and social mediaIdentified actionable insights such as fashion trends, data, competitor’s media performance, and marketing trends• Creating the visual representation of a newly ideated product vertical of the mother company called ‘Mana’ - a sustainably packaged mountain-water product. Brainstorming on the possible brand name, sharing various options for its logo identity and engaging in the development of innovative packaging solutions adhering to the brand’s sustainability goals. Also, collaborating with marketing, product development and copywriting teams to ensure that the visual design aligns with the overall brand strategy and messaging
Skills
- Brochures
- Adobe Photoshop
- Interaction Design
- Photography
- Brand Development
- Creative Direction
- Vector Illustration
- Indesign
- Social Media
- Fashion
- Posters
- Sketching
- Typography
- Creative Strategy
- Flash
- Book Design
- Concept Development
- Visual Communication
- Illustrator
- Art
- Concept Design
- Information Design
- Web Design
- Experience Design
- Logo Design
- Illustration
- Graphic Design
- Branding & Identity
- Art Direction
- User Interface Design
- Corporate Identity
- Image Manipulation
- Adobe Illustrator
- Graphics
- Photoshop
- Communication Design
- Advertorials
- Corporate Communications
- Layout
- Corporate Branding
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