Binoy Chitale

WORK HISTORY

EDUCATION

SKILLS

ABOUT BINOY CHITALE

Master\'s student at Stony Brook University, New YorkExperience- Programmatic inventory targeting. Project owner and lead developer of Media.net’s ad inventory targeting system which enables programmatic, rule based targeting of ad inventory for Media.net’s demand partners. Our systems are deployed in data centres across the globe, and operate at high scale within tight latency and QoS bounds- Building out Media.net’s Real Time Bidding (RTB) platform. Helping publishers maximize revenue by auctioning ad-inventory in real time. Maintaining a highly efficient bidding platform staged at multiple trading locations across the globe, while ensuring high QPS and low latency- Client-side Header Bidding through Prebid.js. Responsible for writing clean and efficient Javascript enabling Media.net to bid on ad-inventory through the Prebid.js Header Bidding library- REARC working group (R&D). Member of an internal team researching and publishing a proposal to preserve the efficacy of the ad-tech ecosystem without compromising on user privacy- Ad Slot Analytics. Enabling better ads by analysing ad-inventory on the web page across various metrics, and using this data to make intelligent bidding decisions which directly impact revenue.Get in touch LinkedIn (https://twitter.com/binoychitale)GitHub (https://github.com/binoychitale)Website (https://binoychitale.github.io)