Binoy Mota
Media Manager @Kenvue | Ex-WPPMedia(Wavemaker) | Strategic Media Planning, Digital Campaigns
- Role
- Media Manager at Kenvue
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Binoy Mota
With 6+ years of experience in the media landscape, I specialize in driving brand growth through data-driven strategy and end-to-end execution. At Kenvue, I oversee media activities across diverse verticals, acting as a strategic bridge between external agencies and partners and internal teams.I leverage a sophisticated analytical stack to optimize ROI and consumer insights, including Lidar GWI, TGI, Vtion, PAI, and Qoruz. My focus is on translating complex data into seamless, integrated media plans that align with evolving market trends and marketing KPIs.Core Expertise:• Full-Funnel Planning: End-to-end execution across digital and offline channels.• Advanced Analytics: Audience profiling and measurement using GWI, TGI, and BARC.• Strategic Partnerships: Managing agency relationships and internal financial workflows.• Influencer Marketing: Scaling creator-led growth and performance tracking.Outside of work, I’m an avid cricketer and a huge fan of stand-up comedy.
Experience
Media Manager
Sep 2025 — Present · Mumbai, IN
Education
University of Mumbai
Bachelor of Mass Media, Advertising
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