Binit Kumar

About Binit Kumar

Binit has over 16 years of Sales & Marketing experience – across various companies like Procter & Gamble, COTY Inc, Zydus Wellness & Dabur. Have led business & brands with turnover from 40Mn USD to 200Mn USD, managing P&L, People, Innovation & Thought leadership across FMCG, B2B & B2C businesses. In his current role, Binit is involved in building physical and mental availability of Oral care brands based on empirical laws of marketing. A keen behavioral science & marketing science enthusiast who has trained from the likes of Byron Sharp, Jenni Romaniuk, Mark Ritson, Rory Sutherland & Richard Shotton. Binit is passionate about building memory structures for brands, leveraging behavioral science to unlock barrier, shot multiple TVCs across brands, creating superior shopping experiences, commercial innovation to profitably upsell, and winning at ZMOT.Post his MBA from NMIMS, Mumbai, Binit has done “Marketing Week Mini MBA” in Brand Management with Mark Ritson, “How Brands Grow” for executives with Ehrenberg-bass Institute & Prof. Byron Sharp. He also runs a virtual CMO Conclave and invite International guests from the world of marketing & behavioral science to come and share their research & discuss their business challenges.International Jury Member : Dragons of Asia 2022Effie Jury : 2023, 2024, Emvies Jury : 2023, Festival of Media 2026 Winner : Marketing Mind’s Millennial Marketer Award, 2023 for disruptive work in advertising and media industry. BW Marketing 40 under 40,

Experience

1. Agm Marketing - Oral Care

   Dabur India Limited

   Jul 2024 — Present · New Delhi, IN

   Brand & P&L responsibility Toothpaste & Toothpowder category INR 1600 Cr Turnover, 150 Cr+ budget, 4 Member team : 2 Senior BM (IIM) & 2 Brand Executives- Core Objective : Create Commercial Value through Brand growth & Profit Improvement Initiatives - HHP, Brand Health, Portfolio management, Media planning, Digital marketing, Activations & Research- Lead 5Y Innovation Pipeline for future benefits & formats in Toothpaste & Tooth Powder to meet emerging need states - Multicultural Marketing : Reach, Representation & Resonance in packaging/communication leading to penetrationChallenger Brand Mindset with Strategic Intent - India’s 1st Ayurvedic Paste to be Indian Dental Association Endorsed : Dabur Red Paste - Building the Herbal Wave : Anti Fluoride Campaign, adding CEPs - 1st Disney & Marvel association for Kids Toothpaste : Dabur Herbl Kids - Created a Podcast Series IP - Desh Ke Laal with Armed forces to strengthen brand equity - Leveraged “Chabate Raho” for Last 3 years to tap into the greatest passion point for Nation - Cricket Winner BW Marketing 40 under 40 2024, Winner Marketing Mind Millennial Award 2023.

Education

• MiniMBA

  Brand management

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  MBA - Core, Marketing

  2008 — 2010

• Ehrenberg-Bass Institute

  How Brands Grow - For Executives, Marketing

• Bhavan's Sawan Public School , New Delhi

  H.S C, Science

• Bhavan's Sawan Public School, New Delhi

  SSC, English, Maths, Science

  1999 — 2000

• Vellore Institute of Technology

  Bachelor of Technology (BTech), Computer Science

  2003 — 2007

Skills

• Business Analysis
• Strategy
• Brand Management
• Competitive Analysis
• Marketing Strategy
• Sales Operations
• Market Planning
• Training
• New Business Development
• Key Account Management
• Marketing
• Business Development
• Business Strategy
• Team Management
• Fmcg
• Market Research
• Leadership
• Marketing Management
• Market Analysis
• Analysis
• Crm
• Sales Management
• Management
• Sales