Bing Low
Market Research Data Analyst @Mercury Fiber
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WORK HISTORY
Market Research Data Analyst @Mercury Fiber
Developed KPI reports integrating Google Analytics, Invoca, and direct mail data, driving 50% annual revenue growth by optimizing lead conversion and customer lifetime value (LTV).•Designed and implemented a sales incentive program, improving sales performance by 30% and enabling sales leaders to monitor real-time performance and align activities with strategic goals.•Developed cross-functional workflows and dashboards in Power BI, streamlining data sharing between departments (sales, marketing, operations) and reducing friction by 20%, leading to faster decision-making and goal tracking.•Created and delivered quarterly presentations for the senior leadership for board meetings, covering key insights and performance data across sales, marketing, and customer service. Additionally, provided ongoing support for weekly reporting, ensuring timely and accurate data for executive decision-making.•Created marketing penetration reports to inform sales strategies, achieving 20% penetration rate within a year.•Forecasted customer growth and revenue projections by integrating market opportunities, sales, marketing, and operations data, and collaborated with senior leadership and finance to build a budget model for accurate forecasting and strategic planning.•Led market research using Census data and consumer behavior insights to identify growth opportunities, resulting in 20% market penetration. Collaborated with vendors to create propensity-to-buy models and digital marketing strategies, boosting customer acquisition and improving NPS scores.•Maintained CRM system with HubSpot, empowering the marketing team to nurture customer relationships and drive retention through data-driven strategies.•Established data integrity processes to ensure accurate, consistent reporting across all business functions, collaborating with the data engineering team to address and resolve data quality issues.
EDUCATION
University of Missouri-Kansas City
Master of Science - MS, Computer Science
University of Missouri-Kansas City
Master of Arts - MA, Economics
HELP University
Psychology
University of Missouri-Kansas City
Doctor of Philosophy - PhD, Economics and Computer Science
ABOUT BING LOW
Analyst with 8+ years of experience in advanced statistical modeling, data analytics, and…
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