Bindu Tripathi

About Bindu Tripathi

9+ years of experience in Digital Marketing and web analytics. Had a good exposure on adobe analytics, launch, target and tealium. Created automated dashboards, reports and did implementation using javascript on web and app both.I have valid H1-B visa, so if you have any on-site opportunities, kindly contact me.Key Skills:1) Adobe Analytics2) Adobe Target3) Adobe Launch4) Adobe Campaign5) Google Analytics6) Google Tag Manager7) Tealium Additional Skills1) SEO2) Google AdWords3) Email Marketing4) PPC5) Social Media Marketing

Experience

1. Web Analytics Consultant

   IBM

   May 2020 — Present · Pune, IN

   o Created standard & automated dashboards in Adobe site catalyst workspace, report/ analytics & report builder tool weekly/monthly basis to stakeholderso Assisted in the monitoring and reporting on website traffic, trends and performance for better user experienceo Performing end to end deployment of Adobe Analytics on website from business requirement gathering, creating technical specifications document and tag strategies, validating tags and publishing them live.o Collaborate with Developers and strategy managers to optimize implementations based on client requirements and feedback. o Working on Initial thought starters, proposals to onboard new projecto Mentoring/Shadowing the junior team members and make them comfortable with the client projects, requirements, calls etc. o Also, Provided post-implementation, application maintenance, and enhancement support to the client. o Providing knowledge transition to new team members.o Conducting trainings on basics of web analytics, QA tools and other debugging techniques.o Architecting a SDD document and collaborating with development team on implementation

Education

• Vyas Institute of Higher Education

  Bachelor of Technology (B.Tech.), Information Technology

  2008 — 2012

Skills

• Social Media Marketing
• Google Adwords
• Css
• Visual Studio
• C
• Programming
• Sql
• Newsletters
• Asp.net
• Ahrefs
• Google Analytics
• Html
• Hubspot
• Windows
• C++
• Google Webmaster Tools
• Email Marketing
• Email Newsletter Design
• Landing Page Optimization
• Php
• Mysql
• Google+
• Java
• C#
• Search Engine Optimization (SEO)
• Mailchimp
• Javascript