Bindu Balakrishnan
Country Head @DCMN
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WORK HISTORY
Country Head @DCMN
Berlin, DE
DCMN is a media agency focused on scaling digital first D2C (direct-to- consumer) brands. • As MD and Country Head of DCMN India, responsible for day-to-day smooth operations of DCMN India, coordinating across teams for strategy, media planning & buying, creation & production, finance, market research, data analytics.• Responsible for the P&L, grew the business 5X over a brief span of time • Working closely with the Founders of DCMN Global to devise strategies to grow the business and the teams to crazy heights• Making hiring decisions and work closely with the HR team to ensure smooth and timely hiring• In house expert on DC Analytics, DCMN\'s proprietary TV attribution platform• As the face of DCMN India, driving PR strategies to build the DCMN brand in India. Interviewed and quoted by marquee publications like BrandEquity, Afaqs, Exchange4Media, Moneycontrol etc.
EDUCATION
Indian Institute of Management, Kozhikode
Master of Business Administration (MBA), Business Administration and Management, General
Goa Dental College & Hospital Bambolim
Bachelor of Dental Surgery, Dentistry
ROC Netherlands
NT2, Dutch/Flemish Language and Literature
SKILLS
ABOUT BINDU BALAKRISHNAN
Strategic Business Leader and Entrepreneur with 20+ years of experience spanning D2C…
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