Bindu Bala
Data Engineer | ETL developer | Data Analyst
- Role
- Data Engineer at DIRECTV
- Location
- Hillsboro, OR, US
- LinkedIn followers
- 500 followers
About Bindu Bala
Skilled Data Engineer,in building ETL pipelines, optimizing data processing workflows…
Experience
Data Engineer
Feb 2024 — Present · CA, US
Designed and implemented robust, scalable ETL frameworks using Azure Databricks to migrate terabytes of data from on-premise Teradata sources to AWS S3 and Snowflake. These frameworks supported base management and retention analytics.• Developed end-to-end big data solutions utilizing PySpark, Python, Spark SQL, and Scala for ingesting, transforming, and loading data through batch-oriented pipelines, focusing on incremental data loads.• Orchestrated data workflows in Databricks to automate ETL processes and ensure timely data availability.• Built data pipelines for diverse analytics domains including spend analysis, call center analytics, call volume management, base management, viewership trends, churn analysis, and reconnects.• Optimized Spark performance and tuned pipelines to enhance data quality, processing efficiency, and system reliability.• Collaborated closely with business stakeholders in agile environments to deliver aggregated tables and views, facilitating accurate data visualizations and informed decision-making across satellite and streaming TV products.• Supported business retention strategies by optimizing campaigns, promotional offers, and ROI through data-driven insights.• Created interactive reports and dashboards in Tableau to visualize key metrics and performance indicators, including App Engagement (SAT, SATELLITE, DTVI), Movers, and Protection Plan dashboards.
Education
Grand Canyon University
Masters
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