Bindhu Rao
Senior Data Engineer | Senior Data Analyst | Data Governance | BI & ETL Expert | SQL & Python | Process Optimization
- Role
- Senior Data Analyst at Nationwide
- Location
- Sunnyvale, CA, US
- LinkedIn followers
- 500 followers
About Bindhu Rao
With 9+ years of experience in data analytics, I specialize in transforming raw data into…
Experience
Senior Data Analyst
Apr 2024 — Present · Columbus, OH, US
Spearheaded data-driven decision-making by collaborating with the Product Management team, setting realistic project expectations, and evaluating business impact.•Conducted backend email tracking and MySQL analytics to measure campaign success, optimizing marketing response strategies.•Led data mapping initiatives, integrating member profiles with attendance and purchasing data for deeper customer insights.•Implemented metadata standards, Collibra Data Governance, and ETL solutions, enhancing data quality and reporting efficiency.•Designed and developed Enterprise Data Warehousing solutions (Netezza), ensuring robust data transformation and governance.•Crafted and executed complex SQL queries, optimizing data granularity and enhancing business intelligence insights.•Validated database integrity through meticulous testing, ensuring accurate field constraints, stored procedures, and metadata alignment.•Developed actionable dashboards and analytics, driving strategic decision-making across key business functions.•Passionate about transforming raw data into valuable business insights, improving operational efficiency, and driving data governance excellence.
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