Binata Banerjee
Practice Specialist II Commercial - Brand & Media/Consumer Behaviour at NielsenIQ / Doctoral Scholar-IIM Sambalpur
- Role
- Practice Sales Specialist, Brand & Media Consumer Behaviour & Insights at NielsenIQ
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Binata Banerjee
Professional experience of 19+ yrs spanning across industries A seasoned consumer insights professional experienced in primary research and data driven brand consulting; hands on experience in leading teams and servicing clients on brand and communication research across brand categories; adept at delivering strategic business insights by integrating multiple sources of primary and secondary data; have led teams and delivered critical projects involving multiple levels of collaboration across global and local teams; consistently worked closely with top management along with mentoring fresh talentsMentoring and nurturing has always been a passion; visited B-school campuses as guest lecturer and panel speaker in the recent past
Experience
Practice Sales Specialist, Brand & Media Consumer Behaviour & Insights
Dec 2025 — Present · Mumbai, IN
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA, Services Management
2008 — 2010
Indian Institute of Management Sambalpur
Doctor of Philosophy (Pursuing) - PhD
University of Kalyani
B.Tech, Textile Technology
2000 — 2004
Skills
- Marketing Research
- Research
- Strategic Planning
- Market Research
- Analytics
- Business Strategy
- Competitive Analysis
- New Business Development
- Consumer Insight
- Marketing Strategy
- Marketing
- Business Development
- Management Consulting
- Market Analysis
- Data Analysis
- Team Management
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