Bina K.
VP Design @ JPM | Leading Scalable Product Design | Cross-Platform Thinker | Brand Builder | Passionate About All Things Design
- Role
- VP, Product Design Lead, Digital Markets at JPMorganChase
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bina K.
I am a multidisciplinary designer driven by the intersection of business strategy, data-driven insights, and creative execution. I began my career shaping the emotional DNA of global brands, partnering with industry leaders such as Samsung, Citi, Hertz, and major healthcare players like Lilly and Novartis. By blending high-level creative vision with a deep understanding of market needs, I built cohesive brand ecosystems that resonate across audiences and meet rigorous business objectives.Today, I apply that same strategic lens to the world of global finance as VP, Product Design Lead, Digital Markets at JPMorganChase, where I craft multi-platform content experiences that scale across diverse global markets. I partner with cross-functional leadership to lead digital innovation, streamlining complex workflows and translating sophisticated financial data into intuitive, high-impact design solutions.
Experience
VP, Product Design Lead, Digital Markets
Nov 2023 — Present
Led the modernization of digital content platforms across web, mobile, and email, enhancing client engagement and content discovery.• Partnered with multidisciplinary teams on AI/ML initiatives, including content recommendations and subscription automation, to improve personalization and operational efficiency.• Directed the design and delivery of AEM suites with company and analyst profiles, streamlining content management workflows and enabling future coverage growth.• Spearheaded the launch of mobile-first Equity Research emails, serving daily users across 20+ global markets.• Oversaw multi-platform component libraries, unifying design and development efforts to deliver seamless, scalable user experiences.
Education
Maryland Institute College of Art
Master of Professional Studies, UX Design
Chulalongkorn University
Bachelor of Industrial Design (Honours)
ArtCenter College of Design
Bachelor of Fine Arts, Graphic Design (Distinction)
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