Binaka Norris

About Binaka Norris

Great to meet you! I’m Binaka and I currently work at Havas Lynx New York, where I combine my passion for advocacy with my love of media. Professionally, I have worked in various communications roles spanning entertainment, local government, advocacy/activism, higher education, and social media. I am drawn to organizations that have community-centered missions, bold creative processes, and meaningful equity initiatives. In 2023, I graduated from Syracuse University with a major in Advertising and a minor in Atrocity Studies and The Practices of Social Justice.

Experience

1. Junior Social Strategist

   Havas Lynx New York

   Apr 2025 — Present · Manhattan, NY, US

   Execute and optimize multichannel social media campaigns for rare disease pharmaceutical brands, managing paid and organic social executions aligned to awareness, engagement, and conversion KPIs. Create and deploy platform-specific content calendars, ensuring relevant and bespoke content for underserved audiences- Conduct social listening, audience insight mining, and collaborate with social platform representatives to identify unmet needs and emerging opportunities, translating qualitative and quantitative data into an actionable campaign strategy- Lead social media creative briefings, asset development, and performance evaluation, ensuring creative executions meet strategic objectives and platform best practices- Rework and repurpose linear, programmatic, and digital display assets into social-friendly formats optimized for reach, engagement, and driving relevant audience actions across upper and lower funnel tactics- Champion inclusive, patient-centered storytelling, ensuring social creative reflects diverse lived experiences and builds trust with underserved health communities

Education

• S.I. Newhouse School of Public Communications at Syracuse University

  Bachelor's degree, Advertising

• Pasco-Hernando State College

  Associate of Arts - AA