Bina Fronda

Role: Vice President Marketing at Ultra Records
Location: Brooklyn, NY, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Vice President Marketing
Ultra Records
Dec 2020 — Present · New York, NY, US
Oversee marketing strategies and partnerships for Ultra Music artists including Steve Aoki, Kygo, SOFI TUKKER, MK, Benny Benassi, Anabel Englund & many more. Liaise with the marketing, radio, sync, digital, international and video to maximize revenue and exposure for Ultra\'s projects.

Education

State University of New York at New Paltz
Bachelor of Arts, Photography, Public Relations
2006 — 2011
Edward R. Murrow High School
High School Diploma, Fine Arts
2002 — 2006

Contact information

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Work email
•••••@ultrarecords.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Ultra Records

Music · 105 employees · New York, New York, United States

Ultra Records has been known to push electronic music’s boundaries. For over a quarter of a century, the iconic record label has been instrumental in elevating up and coming artists to the global mainstream as well as bringing fresh genres and sounds to the forefront of the dance floor. Founded in 1995 and since the label’s first release with house music icon Roger Sanchez, Ultra has been home to some of the most legendary names in electronic music including, MK, Benny Benassi, Armin van Buuren, Steve Aoki, David Guetta, Calvin Harris, Black Coffee, deadmau5, Carnage, Deorro, Kygo, Tiesto, Kaskade, Louis the Child, SOFI TUKKER, Anabel Englund and many more. In addition to creating and releasing numerous platinum hit singles, award winning remixes and chart topping albums, Ultra Records has built an incredible portfolio of digital media properties including its YouTube channel (28+ million subscribers), Facebook page (2.4+ million Likes), Instagram channel (550k+ followers) and Twitter (600k+ subscribers). At the end of 2021, Ultra Records was acquired by Sony Music and David Waxman, who previously held the title of head of A&R and General Manager, was appointed as President. In this new chapter of the label’s story, the core of its ethos will remain the same: Ultra Records will continue to deliver exceptional electronic music to the masses.

ultrarecords.com

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Experience

Vice President Marketing

Education

State University of New York at New Paltz

Edward R. Murrow High School

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