Bimalendu Tarafdar
Vice President Marketing | FMCG, Auto, Retail, Hospitality | Leading Growth, Innovation and Brand Transformation
- Role
- Vice President Marketing at Sanjay Ghodawat Group Sgg
- Location
- Pune District, MH, IN
- LinkedIn followers
- 500 followers
About Bimalendu Tarafdar
With over two decades of marketing experience in diverse B2C industries such as FMCG, Fashion Retail, Auto, and Hospitality; I have developed a strong expertise in strategy, innovation, brand management, digital marketing, and consumer insights. I am adept at building and leading high-performing teams, managing brand development, driving profitability, and achieving growth. I have successfully led and executed innovative marketing campaigns blending traditional approaches with digital strategy that have delivered top line growth, market share gains and improvements in brand perception across various organizations I have served.I thrive in an unstructured, matrixed, and rapid change environment, where I can leverage my skills in influencing, multitasking, problem solving, and delivering results. Data driven marketer with strong analytical skills; I am passionate about creating substantial value for the customers and the company through my marketing leadership.
Experience
Vice President Marketing
Aug 2024 — Present · Kolhapur, IN
Education
Jadavpur University
B.E., Power Engineering
1996 — 2000
SPJIMR SP Jain Institute of Management & Research
Post Graduate Diploma in Management (MBA), Marketing
2002 — 2004
Indian Institute of Management, Calcutta
Senior Management Program (SMP19)
2022 — 2023
Skills
- Customer Relationship Management (Crm)
- Strategy
- Consumer Insights
- Fmcg
- Brand Development
- Market Research
- Communication Development
- Team Management
- Integrated Marketing
- Customer Insight
- Consumer Behavior
- Marketing
- Management
- Sales
- Digital Marketing
- Marketing Communications
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Lead Generation
- Crm
- Media Planning
- Digital Media
- Marketing Management
- Product Management
- Advertising
- Business Strategy
- Positioning
- Fast-Moving Consumer Goods (Fmcg)
- Product Development
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