Bimal Shah
Commercial Leader Driving Innovation and Operational Excellence for Market Leadership
- Role
- Associate Director, Commercial Excellence and Innovation at Merck
- Location
- Wayne, PA, US
- LinkedIn followers
- 500 followers
About Bimal Shah
Dynamic and results-driven leader with extensive experience in leading successful product launches, driving operational transformations, and executing cross-functional strategies to achieve market leadership. Proven ability to manage end-to-end launch operations, from planning through post-launch analysis, while ensuring alignment with brand strategies and business goals. Skilled in developing and executing launch plans, driving KPIs, managing risks, and fostering cross-functional collaboration across a broad group of stakeholders/functions (Marketing, HQ, Field, COEs, etc.)My experience spans across divisions & functions in Oncology, Neurology and Rare Disease, includes Commercial, Market Access and R & DCore Competencies: Commercial AcumenCross-Functional LeadershipOperational & Executional ExcellenceLaunch Readiness Omnichannel MarketingDriving InnovationChange ManagementEmbracing White SpaceLeveraging clinical expertise and understanding of treatment landscape to formulate product adoption strategiesHands-on experience driving strategic transformationKOL Influence Mapping & Engagement Product Positioning & Campaigns
Experience
Associate Director, Commercial Excellence and Innovation
Jan 2021 — Present · PA, US
Drive Brand and Sales performance to create business impact by harnessing Next Best Engagement- innovative marketing technology to deliver timely, relevant and personalized key customer actions/brand messages leveraging Artificial Intelligence, HCP & Patient Insights and data analytics
Education
Rutgers University
Bachelor of Science (BS), Pharmacy
Pace University - Lubin School of Business
Master of Business Administration (M.B.A.), International Business
Skills
- Pharmaceutical Industry
- Pharmaceutics
- Oncology
- Urology
- Sales Effectiveness
- Sales
- Healthcare
- Neurology
- Hospital Sales
- Cardiology
- Managed Care
- Market Research
- Market Access
- Sales Operations
- Cross-Functional Team Leadership
- Competitive Intelligence
- Biotechnology
- Pharmaceutical Sales
- Rheumatology
- Product Launch
- Management
- Strategy
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