Bimal Prasad

About Bimal Prasad

Senior Management Professional, offering nearly 15+ years of multi-cultural and…

Experience

1. Regional Sales Manager

   Legend Polyfoams Pvt. Ltd.

   Oct 2019 — Present · Delhi, IN

   Achieving the sales and collection targets of every state in the region through Distributors along with Performance review of the Sales Team.• Achieving the product mix targets of Expanded/Engineered Polyethylene Foam (EPE) comes with a Brand Name FOAMICO & NEOTOUCH.• Increase Distribution network (Distributor/Retailer/Mattress Manufacturer/Direct Dealer/Fabrication Partner) to achieve the spread target.• Training and development of the Area Sales Managers/Business Development Exec. and sales staff. Ensure that all vacancies are filled, performers are recognized and rewarded, non-performers are phased out and new recruits are suitable inducted and trained.• Lead and motivate the team to work effectively toward achievement of the organization objectives.• Conceptualize, formulate and implement effective strategies (Primary, Secondary Sales, OEM’s etc.) to increase demand and market share and establish effective monitoring systems to evaluate progress against predefined timelines. • Ensure that the organization resources (market spends and manpower) are correctly deployed to reach the desired goals.• Implement the Business/Market Development Initiatives of the company to enhance brand recall and usage amongst users.• Planning and executing various demand generation activities for new /existing products to generate the secondary sales. • Analyzing market information on competitor’s activities to suitably refine the sales strategy.• Yearly, Quarterly & monthly estimation of SKU wise sales and procurements pertaining to each SKU.• Communicate with the channel partners on new products and service offerings & monitor their progress.• Establish benchmarks and metrics to measure and improves the performance of the various channel partners.

Education

• Jaipuria Institute of Management

  B.Sc (Hons.) from Kirori Mal College, Delhi University,North Campus, MBA (Marketing) from Jaipuria Institute of Mangement, Lucknow

  1998 — 2000

Skills

• Marketing
• Product Management
• New Market Expansion
• Competitive Analysis
• Business Process Improvement
• Market Research
• Retail
• Merchandising
• Sales
• Team Management
• Negotiation
• Retail Audit
• Retail Marketing
• Talent Acquisition
• Customer Service
• Marketing Research
• Channel Relationship Management
• Team Building
• Business Planning
• Influencer Management
• Customer Insight
• Marketing Strategy
• Interpersonal Skill