Bill Winkelman
Career Ownership Coach and Business Owner at The Entrepreneur’s Source
- Role
- Career Ownership Coach at The Entrepreneur's Source
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Bill Winkelman
As a Career Ownership Coach, I leverage my 25+ years as an intrepreneurial executive in Fortune 500 companies and technology startups to help people discover whether self-sufficiency is an option for them. My passion is facilitating the work needed to reach clarity on career goals and helping people explore whether business ownership is a feasible and viable alternative or supplement to a traditional W2 role. Before becoming a Career Ownership Coach, I worked at the following companies: Highlights: Starbucks: developed and launched the Starbucks Card; extended its impact through innovations including loyalty programs, b2b channel sales, customer registration, reload and auto reload, mobile payments and orders. Microsoft: re-structured US Developer Marketing from product to audience segment focus; increased customer engagement by 100% with a 43% reduction in cost per new profile. Avanti Markets - Byndl: created product roadmap and requirements for Byndl, a mobile payments and marketing platform provider targeting unattended retail. Company purchased by Avanti Markets, the leading Micro Market service provider locations). j2 Global Communications: created, staffed and managed CRM and Marketing Analysis functions; boosted Marketing ROI by 14% and reduced customer churn by 8%. Scholastic/Grolier: grew Grolier Collectibles Division sales by 700% over 7 years as General Manager; managed relationship with Disney Consumer Products for this top 5 global Disney licensee. Specialties Career transition coaching Business ownership Franchising Self-employment Start up financing Career planning
Experience
Career Ownership Coach
Aug 2019 — Present · Philadelphia, PA, US
Education
University of Pennsylvania
BA, English
1981 — 1983
The Wharton School
MBA, Marketing, Strategic Planning
1988 — 1990
Skills
- Saas
- Analytics
- Marketing Communications
- Program Management
- Go-to-Market Strategy
- SEO
- Product Launch
- Segmentation
- Salesforce.com
- Product Management
- Business Planning
- Strategic Planning
- Marketing
- Customer Insight
- New Business Development
- Market Analysis
- Email Marketing
- Sem
- B2b
- Multi-Channel Marketing
- Direct Marketing
- Online Marketing
- Mobile Applications
- Market Planning
- Crm
- Enterprise Software
- Strategy
- E-Commerce
- Strategic Partnerships
- Business Development
- Digital Marketing
- Mobile Devices
- Account Management
- Mobile Marketing
- Product Marketing
- Digital Strategy
- Cross-Functional Team Leadership
- Marketing Strategy
- Web Analytics
- Integrated Marketing
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