Bill Zander

About Bill Zander

Combining a strategic communicator’s mindset with a journalist’s eye for storytelling, I help businesses sharpen their voice, elevate executive visibility and move employees to action. Whether it’s advising the C-suite, crafting high-impact content or steering communications through change and crisis, I lead with clarity, creativity and a drive to connect strategy to stories.I specialize in: Executive thought leadership Internal and change communications Strategic content and messaging Media relations and crisis communicationsI thrive in fast-paced, matrixed environments and build partnerships that bridge communication gaps and move business forward.Industry Experience: Energy (Upstream, Midstream, Downstream, natural gas, LNG and crude oil) ChemicalsFinancial Services Real Estate Health CareLet’s connect — especially if you’re looking for someone to lead corporate communications, build trust during times of change or tell stories that connect people to purpose.

Experience

1. Senior Communications Advisor

   Phillips 66

   Jul 2021 — Present · Houston, TX, US

   Led CEO blog strategy, increasing engagement by 33% and aligning executive voice with company vision. Produced high-performing content and managed content strategy/calendar for internal/external channels, consistently ranked in top 5% for engagement. Built executive thought leadership program that earned record levels of speaker placements at global industry events in 2023. Led communications of company’s quarterly earnings, collaborating with colleagues in Investor Relations, External Reporting and other key stakeholders.

Education

• University of Missouri-Columbia

  BJ, Journalism

• The University of Texas at Austin

  MA, Public Relations

Skills

• Copywriting
• Journalism
• Marketing Strategy
• Writing
• Social Media Marketing
• Microsoft Office
• Press Releases
• Corporate Communications
• Public Speaking
• Web Content
• Leadership
• Crisis Communications
• Communications Planning
• Event Planning
• Management
• Message Development
• Newsletters
• Business Development
• Digital Marketing
• Communication Training
• Market Research
• Editing
• Marketing Communications
• Speech Writing
• Integrated Marketing
• Advertising
• Social Media
• Public Relations
• Internal Communications
• Media Relations
• Copy Editing
• Marketing
• Strategic Planning
• Blogging
• Research
• Strategy
• Strategic Communications
• Publications
• Change Management
• Reputation Management