Billy S.
Integrated Communications and Public Relations Leader | Digital Strategy, Paid Media, and Institutional Messaging
- Role
- Senior Director of Marketing & Communications at Tampa Bay History Center
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Billy S.
I lead marketing and communications for the Tampa Bay History Center, where I support visitation, membership, fundraising, public programs, and exhibitions through integrated strategy and day-to-day execution.My work sits at the intersection of public relations, paid media, content, and digital experience. I develop messaging and talking points for executive leadership, manage media relationships and partnerships, and guide crisis communications planning. I also oversee campaign performance, including connected TV, programmatic, paid social, and destination marketing placements, with a focus on clear reporting and outcomes.On the digital side, I manage website improvements that support revenue and engagement, including donation UX, compliance language, and landing page optimization. I also work across teams to improve constituent communications, including acknowledgement emails and e-ticket messaging that strengthen satisfaction and review generation.I bring a practical, operational approach to priority-setting, vendor sourcing, and on-time delivery, while maintaining high standards for brand voice, accessibility, and measurement.
Experience
Senior Director of Marketing & Communications
Jul 2025 — Present · Tampa, FL, US
Direct organization-wide marketing strategy and branding as part of the senior leadership team, aligning campaigns with strategic and revenue goals.Lead paid media, Google Grant, and digital marketing initiatives in coordination with agency partners to maximize reach and ROI.Oversee high-performing campaigns that expand local audiences, increase membership renewals, and deepen community engagement.
Education
University of Tampa
Nonprofit Management Certificate
Southeastern University
Bachelor’s Degree, Communication
Skills
- Vertigo Suite
- Adobe After Effects
- Email Marketing
- Adobe Creative Suite
- Adobe Indesign
- Ap Style
- Social Media Marketing
- Organizational Communication
- Advertising
- Wordpress
- Print Production
- Adobe Illustrator
- Indesign
- Adobe Premiere Pro
- Brand Management
- Quarkxpress
- Editorial
- Adobe Photoshop
- Layout
- Graphic Design
- Photography
- Newsletters
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