Billy Scheffki

About Billy Scheffki

I’m a full stack marketer who blends strategic marketing and creative acumen to help companies achieve consistent, sustainable revenue growth. I focus on using consumer psychology, buying behavior, and data analysis to drive sales, attract new customers, and enhance your brand’s perceived value. Throughout my career across agency and in-house positions, I have been involved in both strategic and tactical aspects of B2B marketing including marketing strategy development, project management, data analytics, campaign reporting, marketing automation, budgeting, marketing campaign execution, SEO, SEM, content marketing, and copywriting. I thrive on KPIs and showing marketing’s impact on sales, revenue, customer acquisition, pipeline velocity, and customer retention. My Top 5 Strengths: Context Achiever Consistency Learner Positivity How I Work: • I prioritize strategy over activity to minimize wasted time • I want my work to have a measurable impact • I’ll analyze problems to uncover hidden potential for marketing growth Career Highlights: • Doubled win-rate on deals over by creating new interactive direct marketing proposals which resulted in 5 new client relationships and $5.25M in revenue generated in a single fiscal quarter • Managed of marketing budgets to successfully increase revenue and new business opportunities for 13+ clients across various industries • Implemented profitable SEO strategies and improved user experience, 40+ client websites which increased qualified leads by 20-35% EXPERTISE - B2B Marketing - Lead Generation, Demand Generation - Digital Marketing (SEO, SEM, Copywriting, Content Marketing, Social Media)- Data Analytics - Customer Research - Brand Strategy & Creative Direction Skills: Digital marketing, B2B marketing, Marketing reporting, Marketing strategy, Project management, Campaign execution, Content strategy, Content marketing, SEO, Search engine optimization, SEM, Search engine marketing, AOI, Artificial intelligence optimization, Budgeting, Digital strategy, Inbound, Lead nurturing, Buyer personas, ABM, Account based marketing, Contextual marketing, Analytics, KPIs, Key performance indicators, Customer lifetime value, Marketing automation, MQL, SQL, Lead generation, Demand generation, Strategic thinking, Sales enablement, Branding, Brand architecture, Brand strategy, Consumer research, Demand gen, Brand positioning

Experience

1. Senior Marketing Specialist

   Arandell

   Sep 2024 — Present · Menomonee Falls, WI, US

   Sole senior marketer responsible for strategy development, tactical execution, and reporting of all marketing activities for a $190M catalog printing company across 2 facilities. Strategic Marketing Planning • Developed, executed, managed, and measured annual marketing plan for lead generation, revenue growth, sales support, customer acquisition, and pipeline velocity• Planned account-based marketing strategy to facilitate better sales/marketing alignment, increase campaign personalization, and increase sales pipeline velocity• Built foundational elements for marketing success (Updated brand style guide, ideal customer profiles, buyer personas)• Conducted competitor research to uncover future opportunities and determine marketing tactics to drive revenue and new business prospectsLed the Development & Launch of New Website• Drafted optimized content for all pages• Performed UX optimization across the website (Information architecture, navigation, content optimization, website performance/speed, and accessibility)• Conducted keyword research to develop initial SEO strategy (Keyword targets, on-page optimization, technical SEO)• Ensured website data was collected properly by creating new GA4 property and producing a custom report that tracks traffic from AI LLM searches• Managed all digital marketing strategies and deployment activities (Content development, social media, SEO, email campaigns)Marketing Dashboard Development • Organized existing company data to drive growth decisions through data analysis• Streamlined reports to track metrics which: inform decisions, impact revenue, and drive alignment• Tailored KPIs to align metrics to what stakeholders care aboutKPIs- Marketing-sourced pipeline- Cost per opportunity- Revenue influenced by channel - Inbound bookable leads- New customers (YTD)- Market penetration rate- Share of branded search- Direct website traffic- Total customers (YTD)