Billy Samra

Ad Operations Manager @Take-Two Interactive

US

Optimize a wide range of ad networks, SSPs, and private marketplaces to increase yield, balance demand sources, and drive sustainable revenue growth across Zynga’s top titles. • Collaborate with product, engineering, and analytics teams to align ad strategies with game design, implement new integrations, and translate data into actionable insights that support business decisions. • Lead A/B tests and monetization experiments across formats, placements, and pacing strategies, then present results and recommendations to senior stakeholders to inform long-term strategy. • Oversee ad quality by monitoring creatives, enforcing brand safety standards, and ensuring ads enhance rather than disrupt the player experience. • Maintain the health of ad integrations by identifying, diagnosing, and resolving issues with SDKs, mediation platforms, or demand sources while working closely with internal tech teams and external partners. • Build and manage strong relationships with leading ad networks and partners, negotiate opportunities, and oversee Zynga’s private marketplace executions to expand ad supply and revenue potential.

Diablo Valley College

Business Administration and Management, General