Billy Philhower
Account Director at Gupta Media
- Role
- Account Director at Gupta Media
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Billy Philhower
Established track record of executing successful global marketing campaigns in the music, live event, ecommerce, sports, retail and general entertainment verticals, with vast experience across digital platforms and channels. Skilled at leveraging data in strategic ways to hit KPI targets, optimize creative performance and improve engagement. 10+ years spent specifically in independent music circles with work experience in marketing, management, publicity and story-telling for musicians. A self-teacher and self-starter. Particular fan of the vinyl format.
Experience
Account Director
Sep 2021 — Present · Philadelphia, PA, US
Leads one of the six media teams at Gupta Media as the direct supervisor for seven digital media buyers and traffic managers ranging in experience from 0-6 years- Serves as the senior-most point of contact for 20+ evergreen and seasonal clients across recorded music, ticketing, sports and e-Commerce verticals- Oversees $XXM in annual media spend across said clients and their respective initiatives- Delivers consistent 15-20% YoY growth in billable work across media spend, agency fee and other line items- Frequent speaker at in-person and virtual professional events for related industries.
Education
Boston College
Bachelor’s Degree, Marketing, Business Analytics
2012 — 2016
Christian Brothers Academy
High School
2008 — 2012
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