Billy Nixon

About Billy Nixon

President at PICXM | Marketing & Growth Strategist | Ph.D.| Shaping the World Through Strategic CommunicationsAs President of PICXM, Billy Nixon leads enterprise-level strategy across brand management, business development, content creation, and government relations. With over a decade of experience in marketing, public affairs, and consumer behavior, he specializes in crafting data-driven campaigns that accelerate growth, enhance brand positioning, and build enduring influence across audiences—from consumers to policymakers.Billy’s foundation in government relations began with a childhood on Capitol Hill and deepened through years of hands-on experience in Washington, D.C. As a strategic consultant with Policy Impact Communications, he supported policy and media initiatives for global NGOs, advocacy coalitions, and public sector campaigns. His contributions to projects such as the True Iran documentary and other international initiatives continue to shape PICXM’s robust government affairs practice.Prior to PICXM, Billy served as Director of Marketing at Built Brands, where he led integrated marketing initiatives that significantly expanded market share in the competitive CPG sector. He drove national retail growth into Costco and other major outlets, led high-impact experiential activations, and helped launch a landmark Name, Image, and Likeness (NIL) campaign that generated over $1.5 million in earned media coverage—garnering national recognition across major news platforms.Billy earned his Ph.D. in Consumer Behavior and Experience Design from the Sorrell College of Business at Troy University. His academic research informs a strategic, evidence-based approach to brand storytelling, customer engagement, and experience design.Beyond his executive leadership, Billy is a dedicated educator and mentor. He has taught at institutions including Brigham Young University and Southern Virginia University, and spent over a decade coaching collegiate football—developing student-athletes and fostering leadership on and off the field.Billy integrates his expertise in strategic communications, brand development, government relations, and leadership to help organizations grow, influence, and lead with purpose.

Experience

1. Chief Marketing Officer

   Kamaka Air Inc

   Jan 2025 — Present · Honolulu, HI, US

   As Chief Marketing Officer for Kamaka Air, I lead all marketing and communications strategy through PICXM, where we serve as Kamaka Air’s full-time, in-house marketing and communications team. In this role, I oversee brand strategy, digital marketing, public relations, social media, content creation, and customer engagement—ensuring our message is consistent, impactful, and growth-driven.From launching high-impact marketing campaigns and managing integrated digital advertising strategies to strengthening media relations and increasing brand visibility across Hawaii, I work closely with our executive team to align marketing initiatives with Kamaka Air’s business goals.Through PICXM, I bring the agility, expertise, and innovation of a top-tier strategic communications firm—helping Kamaka Air deepen community relationships, expand market reach, and deliver measurable results in a competitive aviation industry.

Education

• Utah State University

  Master of Education - MEd, School of Teacher Education and Leadership

  2014 — 2016

• Troy University

  Doctor of Philosophy - PhD, Sorrell School of Business

  2019 — 2020

• Brigham Young University

  Bachelor's degree, Marriott School of Business

  2007 — 2014