Billy McKean

About Billy McKean

Seasoned paid media strategist with 6+ years of experience developing and executing multi-channel digital campaigns across paid social, search, and programmatic channels for B2B and B2C clients. Currently serving as a Sr. LinkedIn Strategist managing $1M+ in quarterly ad spend, with a track record of driving measurable results through audience strategy, creative testing, and data-driven optimization. Proven ability to lead campaigns end-to-end, from strategy and execution to reporting and client communication, with the analytical rigor and cross-functional collaboration skills to thrive in a high-performance agency environment.

Experience

1. Senior Linkedin Strategist

   Stein.

   Dec 2024 — Present · NY, US

   Develop and execute LinkedIn paid advertising strategies that align with our clients marketing objectives.Create and manage LinkedIn ad campaigns, including sponsored content, sponsored message, display ads and video ads as well as creation of lead gen forms.Build both brand awareness and demand generation focused campaigns to meet different objectives and targets in line with the campaign brief.Understand how to align assets with different channel tactics within the LinkedIn platform to build the most successful campaigns.Manage large scale budgets within the platform of $1M+ in market spend per quarter.Conduct audience research to identify and target the most relevant audience, demographics and interests.Understand audience strategy and audience capabilities e.g. building a remarketing audience strategy.Review ad creatives and ad copy to advise the creative teams on best performing ad creative.Monitor and analyze campaign performance, optimizing ad spend, bids, leads and conversion rates for maximum results.Collaborate with the internal teams to align LinkedIn ad strategies with broader plan initiatives.A/B test ad variations and campaigns to continually improve ad performance.Provide regular reports and insights to the client on the effectiveness and performance against goals of the ad campaigns.Stay up-to-date with LinkedIn advertising trends, competitor activities, platform updates, and industry best practices to ensure our campaigns remain competitive and identify new opportunities.

Education

• Paradise Valley Community College

  Associate's degree

  2014 — 2017

• Northern Arizona University

  Bachelor of Business Administration - BBA

  2017 — 2019