Bill MacKenzie

About Bill MacKenzie

Ensuring sales teams have innovative, best-in-class solutions to streamline their processes, automate their workflows, and effectively track and measure their performance is indispensable. As a thirteen-time President’s Club-winning senior executive with extensive experience overseeing sales operations and enablement for global companies, I have a proven track record of transforming sales organizations and creating the foundation for sustainable growth. By leveraging cutting-edge technology, I steer development of a modern sales tech stack that incorporates machine learning and robust business intelligence to support data-driven decision-making. In addition, I understand the value of collaborating cross-functionally with executive leaders, marketing, product, and other stakeholders. Bringing together diverse teams allows me to align the sales operations strategy and roadmap with overall goals while creating a shared vision across the company. Always open to growing my network, I would be happy to connect with other sales operations and enablement thought leaders. Thank you for visiting my profile.

Experience

1. Director of Gtm Strategy Sales Enablement & Revenue Operations Expert

   Thryv

   Mar 2024 — Present · Baltimore, MD, US

   With over a decade of experience in driving go-to-market strategies, I am passionate about enabling sales teams to achieve peak performance by providing them with cutting-edge tools, streamlined processes, and data-driven insights. At Thryv, I help lead the charge in developing innovative sales programs that not only increase productivity but also foster collaboration across diverse teams.In my current role, I focus on: • Empowering Sales Teams: I ensure that our salesforce has access to the most advanced technology and data resources. This includes developing a modern data driven sales approach that incorporates machine learning and robust business intelligence tools, allowing for data-driven decision-making and process automation. • Driving Cross-Functional Collaboration: I work closely with executive leaders, marketing, product, and other key stakeholders to align our sales strategy with the company’s overall goals. By bringing together diverse teams, we create a shared vision that drives sales performance and accelerates revenue growth. • Optimizing Sales Processes: My role involves the continuous enhancement of sales systems, tools, and processes to drive efficiency and effectiveness. I lead initiatives that refine lead account segmentation and develop high-impact sales plays designed to convert leads into loyal customers while reducing churn. By collaborating closely with data scientists, we developed predictive models that have driven a 30% increase in conversion rates and a 10% improvement in demo attendance. • Leading Market Research & Analysis: I spearhead efforts in market research and data analysis to optimize deployment and create strategies that drive global salesforce effectiveness and SaaS revenue growth.

Education

• The Johns Hopkins University

  Bachelors of Art

Skills

• Advertising Sales
• Business Strategy
• Account Management
• Online Advertising
• Leadership Development
• Sales Presentations
• Social Networking
• Mobile Advertising
• Social Media Marketing
• Training
• Mobile Marketing
• New Business Development
• Direct Sales
• B2b
• Direct Marketing
• Marketing
• Email Marketing
• Crm
• Coaching
• Sem
• Sales Operations
• Customer Retention
• Competitive Analysis
• Marketing Strategy
• Selling
• Start-Ups
• Sales Process
• Leadership
• Recruiting
• Market Planning
• SEO
• Strategic Planning
• Agile
• Sales
• Digital Media
• Team Leadership
• Salesforce.com
• Group Buying
• Business Process Improvement
• Go-to-Market Strategy