Billy Jones

About Billy Jones

Growth-focused sales and marketing executive with 15+ years of experience building high-performing teams, launching new business lines, and driving measurable revenue growth across media, publishing, tech, and consumer brands.Known for uniting sales and marketing to deliver full-funnel strategies that accelerate acquisition, retention, and lifetime value. Proven record of: Scaling new divisions from the ground up, delivering +35% YOY growth at Consumer Reports and $13M in incremental revenue at National CineMedia. Building data-driven marketing engines leveraging attribution modeling, CRM segmentation, and lifecycle marketing to improve conversion and ROI.🤝 Leading cross-functional teams to secure partnerships with Subaru, BMW, Disney, Marvel, and more.I thrive at the intersection of brand storytelling and performance marketing, transforming legacy brands into growth engines while staying deeply connected to culture and audience trends.

Experience

1. Associate Director, Marketing

   Consumer Reports

   Mar 2023 — Present · New York, NY, US

   I built and scaled Consumer Reports’ first B2B(2C) marketing function, leading strategy and execution to grow revenue, expand into new categories, and strengthen CR’s brand presence. I partnered closely with Sales, Product, and executive leadership to deliver measurable impact across channels, categories, and partnerships.• Scaled a new marketing division from zero to full function, aligning sales + marketing to drive +35% YOY revenue growth and expand into 3 new product categories.• Launched full-funnel DTC campaigns across LinkedIn, Meta, Reddit, Google, and StackAdapt, achieving 5.7X ROAS and record conversion rates.• Designed attribution models and closed-loop reporting, enabling data-driven sales strategy and partner retention.• Secured partnerships with Subaru, BMW, LG, Nissan, and Avocado, generating $40M+ in earned media.Built a CRM-driven segmentation and lifecycle marketing program, improving engagement and AOV while reducing acquisition costs.• Delivered B2B2C licensing GTM campaigns to expand CR’s consumer reach, increasing SQLs by 72% and improving MQL quality by 32%.• Produced B2B(2C) events and campaigns that generated $7M+ in sales revenue and strengthened CR’s trade positioning.

Education

• University of Rhode Island

  BA, English

  1997 — 2001

Skills

• Online Marketing
• Direct Marketing
• Photoshop
• Digital Strategy
• Digital Marketing
• Creative Direction
• Email Marketing
• Advertising
• Online Advertising
• Microsoft Office
• Sales
• Strategy
• Social Media Marketing
• Television
• Data Analysis
• Creative Development
• Interactive Marketing
• Marketing Strategy
• Marketing Communications
• Mri
• Quantcast
• Marketing
• Advertising Sales
• Comscore
• Digital Media
• Promotions
• Nielsen
• Integrated Marketing