Billy Hanna
Experience Platforms Practice Lead @Merkle
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WORK HISTORY
Experience Platforms Practice Lead @Merkle
I lead the Experience Platform capability for Merkle. Our goal is to help our clients create omni-channel content driven experiences. Within Merkle I connect Experience Platforms to all our other pillars through analytics, data, campaign marketing, CX, UX, creative and SEO. Our activity centres around two core outcomes. High quality, integrated site experiences: We are platinum partners with all the leading Experience Platform technologies. Within the team there is depth to bring the best from these platforms and join the dots across UX, business upskilling, performance and cross channel connectivity. Content Velocity: We believe that content should be organised and distributed in much the same way as data. This principle along with our expertise in headless content delivery, digital asset management and delivering highly personal experience is providing real value for our clients and their customers.
EDUCATION
University of Bradford
BSc
SKILLS
ABOUT BILLY HANNA
Grown a multi-million pound practice from the ground up. Two-time Adobe Summit…
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