Billy Lalor
Senior Director of Consumer Merchandising @Sports Endeavors
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WORK HISTORY
Senior Director of Consumer Merchandising @Sports Endeavors
Hillsborough, NC, US
I lead a team of buyers/merchandisers in working with major sporting goods vendors, such as Nike, adidas, New Balance and Under Armour, in order to put together product assortments that meet our customers needs and desires and also meet the sales and profitability requirements of Sports Endeavors, Inc. Sports Endeavors is a world leader is providing top level digital shopping experiences with online stores such as SOCCER.COM, World Soccer Shop, Official FIFA Online Store and more.My management responsibilities include forecasting, assortment planning, purchasing, inventory planning and management, coordination with internal and vendor marketing teams and the fostering of strong, productive relationships with vendor sales, product and merchandising teams.Always striving to work in the most ethical of ways, I seek to improve Sports Endeavors and better serve our customers by using my skills of positive relationship building, people management, analytical thinking and determined problem solving.
EDUCATION
The University of North Carolina at Chapel Hill
Bachelor of Arts (BA), Economics
SKILLS
ABOUT BILLY LALOR
When it comes to life the critical thing is whether you take things for granted or take them with gratitude. – GK Chesterton. I am tremendously grateful for my opportunity to work, to produce good results that serve people’s needs and to support my family. This is why I will always be determined to succeed in my job.I seek to work with people in a principled, considerate and determined fashion to set and achieve business goals. One of my strengths is working closely with other individuals and teams of people to plan, problem solve and execute. As a leader, I enjoy empowering and supporting people so that they can be successful, rewarded and grateful in their jobs.I have extensive experience in product and merchandising within the sporting goods industry, working closely with major global brands such as Nike, adidas, Under Armour, Reebok, New Balance and Asics.I create and analyze sales history and trend reports upon which I determine and direct courses of action for the consumer business for the world\'s largest retailer of soccer product. My responsibilities are to manage vendor relationships as well as manage a team of buyers to grow sales, maintain high margins, hit inventory turn targets and maximize fill-rate for customer orders.
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