Bill Werde
Director, Bandier music biz program. Guy, Full Rate No Cap.
- Role
- Creator at Full Rate No Cap
- Location
- Syracuse, NY, US
- LinkedIn followers
- 500 followers
About Bill Werde
An internationally cited music industry expert, National Magazine Award-winning media executive, professor and frequent Tweeter. I direct the Bandier music business program in the Newhouse School of Syracuse University. I oversee strategy and curriculum of this best-in-class program and serve as a professor of practice, teaching the music industry while I work with clients.As an advisor, I leverage management experience and relationships in media, cause and entertainment to create impact for businesses, executives, artists and non-profits. At Fenton, I helped to sell and then ran the historic, 65-person agency. Fenton focused on progressive social causes such as climate, human rights, and education, for clients that ranged from Fortune 500 companies to non-profits. Between 1998 and 2014, I worked as a journalist and media executive, building platforms and providing analysis of the culture industries. My focus was the opportunity at the intersection of culture (especially music) and technology.I worked for Billboard for eight years, helping to engage audiences, brands and new technology platforms to build a multi-platform, digital-social-TV-video-events consumer business from a print B2B trade magazine. I had direct management responsibility for editorial, product, social, video, content and branded content strategy, planning and execution across all Billboard properties.My team also built branded multi-platform content for Chevrolet, American Express, Pepsi, Samsung and other brands. We grew social following from zero to 3 million+. Won 2010 National Magazine Award for Digital Media for Billboard.com relaunch, which doubled traffic to 8 million unique monthly users in less than 12 months. Ultimately reached 15 million+ uniques monthly.Guest expert on music and/or business for CNN, NPR, Today show, The Early Show, NBC Nightly News, Nightline, the O\'Reilly Factor and others.Specialties: content, events, brand identity, integrated marketing, business development and strategy as it pertains to content and events, brands, new content distribution platforms, management.
Experience
Creator
Feb 2022 — Present
The first Full Rate No Cap production is Week in Full, a weekly analysis and countdown of the most important news, trends and ideas in the music industry. Read/sign up at Fullratenocap.com
Education
University of Delaware
BA, English
1991 — 1996
Skills
- Record Labels
- Editing
- Magazines
- Copy Editing
- New Media
- Feature Articles
- Content Development
- Online Publishing
- Content Strategy
- Ap Style
- Music Journalism
- Strategic Communications
- Fact-Checking
- Video
- Publications
- Music
- Blogging
- Research
- Editorial
- SEO
- Web Content Management
- Social Media
- Brand Development
- Music Industry
- Media Analysis
- Press Releases
- Digital Media
- Publicity
- Entertainment
- Social Networking
- Multimedia
- Entertainment Journalism
- Publishing
- Radio
- Storytelling
- Web Content
- Management
- Copywriting
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